Privacy Policy

Effective date: January 1st, 2025

Who we are

This Privacy Policy describes how Future Foundation North America Inc ("Company", "we", "us", or "our") collects, uses, discloses, and safeguards personal information when you visit https://sentient.cloud (the "Site"), use our products and services, interact with us, or otherwise access our online properties (collectively, the "Services").

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, Future Foundation North America Inc is the data controller of your personal information. If you are a customer using our Services to process end-user data, you are the data controller for that end-user data, and we act as a processor/service provider. See Business Customers & Data Processing below.

Scope

This Policy applies to personal information we collect:

• On the Site and through the Services;
• In email, text, and other electronic messages between you and us;
• Through our accounts on social media platforms; and
• From third parties that work with us, as described below.

This Policy does not apply to information collected by third-party websites that may link to or be accessible from our Services (see Third-Party Sites & Services).

Personal information we collect

a) Information you provide directly

• Account details (name, email, password, phone, job title, company)
• Profile and preferences
• Payment details (billing address, limited payment card details handled by our payment processor)
• Content you submit (forms, support requests, feedback)
• Communications and survey responses

b) Information collected automatically

• Device and usage data (IP address, browser type, OS, settings, crash logs)
• Site activity (pages viewed, links clicked, referring/exit pages, timestamps)
• Approximate location (derived from IP address)
• Cookies, web beacons, and similar technologies (see Cookies & Similar Technologies)

c) Information from third parties

• Authentication providers (e.g., SSO such as Google or Microsoft)
• Payment processors
• Marketing and analytics partners
• Publicly available sources

We may combine information from the above sources.

Cookies & similar technologies

We use cookies, pixels, local storage, and SDKs to operate the Services, remember your preferences, analyze traffic and usage, and personalize content and ads. You can manage preferences via our [Cookie Settings] link (available in the Site footer) or through your browser settings. Because there is no industry consensus on responding to Do Not Track (DNT) signals, we do not currently respond to DNT. We honor legally required opt-out signals where applicable (e.g., Global Privacy Control (GPC)).

Cookie categories (examples):

• Strictly necessary: authentication, security, fraud prevention.
• Functional: remembering preferences.
• Analytics: measuring performance and usage.
• Advertising: delivering and measuring ads, limiting frequency.

How we use personal information

We use personal information to:

1. Provide, operate, maintain, and improve the Services;
2. Create and manage accounts, process transactions, and send related information (e.g., confirmations, invoices);
3. Communicate with you, including sending technical notices, updates, security alerts, and support messages;
4. Personalize content and experiences;
5. Analyze usage and develop new features;
6. Market and advertise our Services (including retargeting);
7. Detect, prevent, and address security incidents, fraud, and abuse;
8. Comply with legal obligations and enforce our terms; and
9. With your consent or as otherwise disclosed at collection.

Legal bases for processing (EEA/UK only)

Where GDPR/UK GDPR applies, we process personal data on the following legal bases: performance of a contract, legitimate interests (e.g., product improvement, security, and marketing where not overridden by your interests), consent (e.g., for certain cookies/marketing), and legal obligations.

When we disclose personal information

We disclose personal information to:

• Service providers/processors who perform services for us (hosting, analytics, customer support, email delivery, payments, security, marketing); these parties are contractually bound to protect your information and use it only per our instructions.
• Advertising and analytics partners to deliver and measure ads and understand Service usage (see Advertising & Analytics below).
• Affiliates and entities under common control, consistent with this Policy.
• Business transfers (merger, acquisition, financing, or asset sale). We will notify you of any material changes.
• Law enforcement or other third parties when required by law or to protect rights, safety, and property.
• With your direction or consent.

We do not sell personal information for money. We may "share" personal information for cross-context behavioral advertising/targeted advertising as those terms are defined by certain U.S. state laws. You can opt out—see Your Privacy Rights.

Advertising & analytics

We may allow partners (e.g., Google Analytics, advertising networks, social platforms) to set cookies or SDKs to collect information about your activities across sites and apps to provide analytics and ads based on your interests. See Your Privacy Rights for opt-out options and Cookie Settings to control cookies.

International data transfers

We operate globally. When transferring personal information internationally, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) and, where applicable, the UK Addendum or other approved transfer mechanisms. We also implement supplementary measures where required.

Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to comply with legal, accounting, or reporting requirements, resolve disputes, and enforce agreements. Typical retention periods:

• Account data: for the life of the account and up to 3 years after closure.
• Transaction records: 7 years (or as required by tax law).
• Analytics and log data: 12–26 months.
• Marketing data: until you opt out or after 24 months of inactivity.
  Actual retention may vary based on legal requirements and our business needs.

Security

We implement administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the Internet or method of storage is 100% secure. If we learn of a security incident that affects your information, we will notify you consistent with applicable law.

Your privacy rights

Your rights depend on your location. Regardless of where you live, you can contact us to access, correct, or delete your information, or to ask questions. Additional rights are summarized below.

Residents of the EEA/UK/Switzerland

You have the right to: access; rectification; erasure; restriction; portability; and objection (including to processing based on legitimate interests and to direct marketing). Where processing is based on consent, you may withdraw it at any time. You may also lodge a complaint with your local supervisory authority. 

U.S. state privacy laws (e.g., CA, CO, CT, UT, VA)

Depending on your state, you may have the right to: (i) know/access specific pieces and categories of personal information we collected; (ii) correct inaccuracies; (iii) delete personal information; (iv) receive personal information in a portable format; (v) opt out of sale, sharing for cross-context behavioral advertising, or targeted advertising; and (vi) limit the use of sensitive personal information. We will not discriminate against you for exercising your rights.

How to exercise your rights: Submit a request via email info@sentient.cloud. We will verify your request using information we hold about you (e.g., email verification, account authentication). You may designate an authorized agent to submit a request on your behalf subject to verification of the agent’s authority.

Children’s privacy

Our Services are not directed to children under 13 (or the age required by local law), and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, contact us so we can delete it.

Automated decision-making

We do not use automated decision-making that produces legal or similarly significant effects without human involvement. If this changes, we will provide required notices and opt-out/consent mechanisms.

Third-party sites & services

Our Services may contain links to third-party sites, plugins, or services. Those third parties control their own privacy practices. We encourage you to review their privacy policies.

Changes to this Policy

We may update this Policy from time to time. The updated version will be indicated by an updated “Effective date” and will be effective when posted. Material changes will be notified via the Site, email, or other appropriate means.

Contact us

If you have questions, concerns, or requests about this Policy or our privacy practices, contact us at:

Future Foundation North America Inc
Attn: Privacy Team
Address: 2400 Old Brick Rd #137, Glen Allen, VA 23233 USA
Email: info@sentient.cloud

California notice at collection

We collect the following categories of personal information (as defined by the California Consumer Privacy Act as amended by the CPRA) for the purposes described above and retain them for the periods set out in Data retention. We disclose these categories to the types of recipients described in When we disclose personal information. We do not sell personal information for money; we may share it for cross-context behavioral advertising/targeted advertising as disclosed below, and you may opt out at any time.

*“Sold/Shared” refers to disclosures for cross-context behavioral advertising/targeted advertising under CA/CO/CT/VA laws.